EE Week 2012 Promotional Toolkit

National Environmental Education Week (EE Week) depends on our partners to help promote EE Week to their networks and throughout their communities. You can help spread the word to your networks by: 

• Posting one of our 2012 EE Week badges on your website with a link to EEWeek.org. Two alternate formats are provided for your choosing. To download the badges, shown at the top and right of this page,  right-click on either image and select "Save Image As..." When using these badges on your website, please link them to EEWeek.org. 
• Distributing the 2012 National EE Week flyer (8.5" x 11"). Click here to download the flyer (PDF) You will need Adobe Reader to view and print the flyer.  

• Linking to EEWeek.org from your website. 


• Helping to promote EE Week on your Facebook page or Twitter feed. Connect with us on Facebook at www.facebook.com/eeweek and follow @EEWeek on Twitter. Sample tweets and facebook posts coming soon! 


• Issuing a press release outlining your organization's EE Week activities as part of the national program. Sample press release and suggestions for distribution to local media and networks coming soon!


• Announcing EE Week in your print or email newsletter, listserv, blog or website (sample announcement provided below.)

If you plan to help promote National EE Week, please let us know how you will be using our logo and materials by sending an email to EEWeek@neefusa.org.

Sample EE Week 2012 Announcement:

National Environmental Education Week 2012

Greening STEM: The Environment as Insptiration for 21st Century Learning

Increasing STEM (Science, Technology, Engineering and Math) knowledge and expanding STEM education and career opportunities for students is a national priority. Student achievement in STEM is key to fostering a new wave of innovators who can creatively address complex 21^st century challenges.

The environment is a compelling context for teaching STEM as it provides teachers with a diverse range of real-world challenges that engage students in meaningufl, hands-on opportunities to apply and reinforce STEM concepts across multiple subject areas. From calculating planting area and productivity in the school garden, to designing model wind turbines, to tracking invasive species with GPS technology, environmental projects inspire students to apply STEM as they develop innovative solutions to local issues.

Recognizing the role of the environment as an portal for STEM learning, EE Week’s 2012 theme is Greening STEM: The Environment as Inspiration for 21^st Century Learning. During the week of April 15-21, 2012, K-12 educators of all disciplines are invited to explore how the environment can motivate students to study STEM across subject areas by taking advantage of:

• Free EE Week planning toolkits with information and grade-appropriate activities that incorporate STEM learning into popular environmental topic areas.

• A free educator webinar on using the environment as a context for teaching STEM for educators, with school-based project ideas and opportunities for Q&A with experts and educators.

• Discounts, giveaways and special offers from our partners.

Register today by visiting www.eeweek.org/register. Registration is free and easy and, in addition to the benefits above, connects you to a national network of educators dedicated to increasing the environmental literacy of K-12 students.